Sampling
Random sampling gives every unit a known chance of selection, which keeps the sample fair. There are three methods you must know: simple random, systematic and stratified — each with its own pros and cons.
What you'll be able to do
- Describe simple random sampling
- Describe systematic sampling
- Describe stratified sampling
- Compare the methods and their limitations
Simple random sampling
Every member of the population has an chance of being chosen — for example by numbering the sampling frame and using a random number generator. It is fair and bias-free but needs a complete list of the population.
Systematic sampling
Choose units at through an ordered list — every th item after a random start. If the population is and the sample size , the interval is .
Stratified sampling
Split the population into , then sample from each group in proportion to its size. This makes the sample representative of every subgroup.
Tip — Stratified: each group’s share of the sample matches its share of the population.
Formula recap
Common mistakes to avoid
Key takeaways
- Simple random: equal chance for everyone (needs a full list).
- Systematic: every kth unit (k = N/n) after a random start.
- Stratified: sample each group in proportion to its size.
Test yourself
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